A Study on Green Consumption Behavior of Young People Empowered by Digital Economy Based on Double Goal Constraints

Abstract Promoting a green consumption economy to achieve steady improvement in quality and reasonable growth quantity is not only the immediate need cope with slowdown of economic growth, but also long-term strategy build new development pattern. In this paper, behavior model created under constraints environmental technology concept model. Through numerical empowerment comparison five elements model: behavioral attitude, subjective norm, perceived control, intention, individual behavior, we analyze study influence on contemporary young people. The experiment proves that direct effect value goal constraint 0.5412 indirect 0.6354 mediating dual constraint. was 0.3652 0.2376. This verifies people determined by constraint, which enhances ethics consumers’ protection effectively promotes government’s measures for information policies, can provide ideas achieving sustainable development.